Client
Interior Image Group
INDUSTRY
Interior Design
DELIVERY
2019
featured services
Graphic Design
Moodboards
Investor Presentations
Social Media Assets
Multimedia Design
CLIENT BIO
Interior Image Group (IIG) is a design, branding, and procurement firm founded in 2004 that specializes in creating memorable hospitality environments. The company works across hotel, restaurant, multi-family, and commercial projects, from concept through completion.
CHALLENGE
IIG needed a cohesive brand to express its wide-ranging interior design expertise while showcasing its distinctive storyteller approach that reveals each space’s history and energy. They sought an external partner to lead outreach, branding, and market positioning so IIG’s designers could remain focused on creative work.
APPROACH
Creative Sweetie partnered with IIG’s stakeholders to define a unified brand strategy and operational playbooks. The engagement produced style guides, reusable design templates, and a suite of creative assets for web, social, print, and events to ensure consistent, scalable execution.
results
The new messaging and creative system sharpened IIG’s market presence, streamlined external communications, and elevated the brand to new heights. That cohesion helped them secure cobranded social media promotional partnerships with major hospitality brands.
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