Client
GuideCX
INDUSTRY
Onboarding Management
DELIVERY
2021
featured services
Ads Campaign Performance
Custom Illustrations
Graphic Design
Web Design
Web Development
Multimedia Design
GuideCX saw a significant increase in CTR within our first month of engagement . . . due to the fantastic work of their creative team."
— Karen Toa, Marketing Director | GuideCX
CLIENT BIO
GuideCX is a purpose-built client onboarding and project management platform dedicated to elevating the post-sales implementation experience and shortening time-to-value for new customers by driving transparency and stakeholder accountability through automated task reminders, role-based client portals, dynamic end-date forecasting, and process optimization.
CHALLENGE
GuideCX required an optimized display advertising strategy backed by high-performing creative assets. Their existing ad frameworks were underperforming against corporate benchmarks, compounded by a limited brand guide and asset library that lacked the necessary resources to scale visual campaigns.
APPROACH
In close alignment with GuideCX leadership, Creative Sweetie developed a comprehensive visual aesthetic designed to establish market differentiation. The final direction combined an approachable, illustrated art style with a tailored pastel palette, effectively introducing engaging levity to the brand identity.
results
Following the implementation of the new display assets and campaign launch, GuideCX experienced an immediate performance lift, with the average click-through rate (CTR) more than doubling within the first two weeks. Based on this success, the partnership expanded to ongoing creative support across GuideCX’s primary website, corporate blog, and social media channels.
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